Why Greatness Can’t Be Planned: The Myth of the Objective

Personal Development
Author

Imad Dabbura

Published

January 23, 2026

Modified

January 24, 2026

Image generated by Google Gemini Nano Banana

Image generated by Google Gemini Nano Banana

Why This Book Changed My Perspective

As an AI scientist, I found this book particularly striking because its core insights emerged directly from AI research. The authors, Kenneth Stanley and Joel Lehman, discovered through experiments with evolutionary algorithms that novelty search - exploring what’s different rather than optimizing toward a goal - often outperforms objective-driven approaches, even at achieving the very objectives it ignores.

This challenged how I think about both research and career decisions. In AI & ML, we’re conditioned to define clear objectives and optimize toward them. But the book argues that ambitious goals can be deceptive - they blind us to the stepping stones that would actually get us there. The path to breakthroughs often looks nothing like the destination.

For me, this offered a liberating new compass: instead of asking “what should I achieve?”, ask “what’s interesting from where I am now?” Follow the gradient of curiosity, collect stepping stones, and trust that valuable destinations will emerge from the journey itself.

The Core Thesis

The book argues that ambitious objectives are often deceptive because they distract us from the very stepping stones that would lead us to greatness. Instead of fixating on a distant goal, we should embrace exploration, follow our curiosity, and let the process of discovery guide us to unexpected breakthroughs.

Key Concepts

The Search Space and Stepping Stones

Think of all the possibilities for our pursuits as a “search space” - a vast room of potential outcomes. Within this space:

  • Most possibilities are useless and don’t lead anywhere meaningful
  • A few are “stepping stones” - critical achievements that reveal new directions and serve as foundations for what comes next
  • A handful are masterpieces that lead to major inventions and discoveries

flowchart TD
    A[Starting Point] --> B[Dead End]
    A --> C[Dead End]
    A --> D[Stepping Stone 1]
    D --> E[Dead End]
    D --> F[Stepping Stone 2]
    F --> G[Dead End]
    F --> H[Stepping Stone 3]
    H --> I[Masterpiece/Breakthrough]
    H --> J[New Stepping Stone]
    J --> K[Unknown Possibilities...]

    style D fill:#90EE90
    style F fill:#90EE90
    style H fill:#90EE90
    style J fill:#90EE90
    style I fill:#FFD700
    style B fill:#FFB6C1
    style C fill:#FFB6C1
    style E fill:#FFB6C1
    style G fill:#FFB6C1

The Search Space: Most paths lead nowhere, but stepping stones unlock new possibilities

The crucial insight is that stepping stones often don’t look like the final destination. First computers were made of tube vacuums, but vacuums were never invented for that purpose - they were merely stepping stones that happened to enable something greater.

Why Ambitious Goals Deceive

Ambitious goals are deceptive because they distract us from their own stepping stones. If we fixate on an ambitious goal like “invent the computer,” we would never be able to figure it out directly. The path to greatness is rarely a straight line.

flowchart LR
    A[Glass Blowing] --> B[Light Bulbs]
    B --> C[Vacuum Tubes]
    C --> D[First Computers]
    D --> E[Modern Computing]

    style A fill:#E6E6FA
    style B fill:#E6E6FA
    style C fill:#90EE90
    style D fill:#FFD700
    style E fill:#FFD700

The tube vacuum was never invented to create computers - it was a stepping stone

Example: If your goal is to become a millionaire, taking an unpaid internship seems like a bad decision when measured against that objective. Yet it could be the stepping stone that helps you acquire skills and build a network that leads to unexpected opportunities.

Objectives as a Wrong Compass

Objective functions are a flawed compass that often lead to deception. Stepping stones typically score low on objective metrics because they don’t resemble the final ambitious goal - yet they remain critical steps toward it.

flowchart TD
    subgraph ObjectiveView["Objective-Based View"]
        direction TB
        OBJ[Goal: Become Millionaire]
        O1[Unpaid Internship<br/>Score: 0/10]
        O2[Entry-Level Job<br/>Score: 3/10]
        O3[Senior Role<br/>Score: 5/10]
    end

    subgraph RealityView["Reality"]
        direction TB
        R1[Unpaid Internship<br/>Skills + Network] --> R2[Opportunity<br/>Discovered]
        R2 --> R3[Startup<br/>Founded]
        R3 --> R4[Success<br/>Achieved]
    end

    style O1 fill:#FFB6C1
    style R1 fill:#90EE90
    style R4 fill:#FFD700

Stepping stones score LOW on objective metrics but are CRITICAL for progress

When crossing a lake using stepping stones in dense fog, we have no idea which direction is correct. The solution is to follow the gradient of interestingness and remain open to any possibility that might lead us to the next stepping stone.

The Compass of Interestingness

Novelty and interestingness should be our compass for uncovering future stepping stones. Instead of comparing where we are with an objective/destination, we compare our current state with the past. This isn’t deceptive because we already know the past and can see if our current path led to something novel.

flowchart LR
    subgraph Wrong["Wrong Compass"]
        W_Now[Where I Am] -.->|Compare| W_Goal[Distant Goal<br/>Unknown Path]
    end

    subgraph Right["Right Compass"]
        R_Past[Where I Was] -->|Compare| R_Now[Where I Am Now]
        R_Now -->|Is it Novel?| R_Next[Explore Next]
    end

    style W_Goal fill:#FFB6C1
    style R_Now fill:#90EE90
    style R_Next fill:#90EE90

The Compass of Interestingness: Look backward, not forward

The practical approach:

  1. Be open-minded and follow your gut-feeling about what looks interesting
  2. Branch out from there and be willing to abandon paths if experiments aren’t useful
  3. Remember that serendipity favors the prepared mind - invest in your knowledge and experiment without a destination in mind
  4. It’s a matter of time before you uncover stepping stones along the way

The Problem with Metrics

When people are measured or incentivized to improve a metric, the metric becomes the target - even though it was created to be an indicator of progress.

Example: GDP can be high in the short-run while the economy is unhealthy and heading toward disaster in the long-run. The metric deceives us about the true state of affairs.

flowchart LR
    A[Current State] --> B[Temporary Decline]
    B --> C[Learning/Growth]
    C --> D[Breakthrough]

    A -.->|Metric says NO| B

    style B fill:#FFB6C1
    style D fill:#FFD700

Sometimes you need to go down to go up

Key insight: Sometimes you need to go down to go up. A metric that only rewards upward movement will prevent us from taking necessary backward steps that enable future progress.

The Treasure Hunt Approach

When we don’t know what we’re looking for, we can adopt the concept of a “treasure hunt”. We look to collect as many stepping stones (treasures) along the way, which opens tons of possibilities without necessarily knowing the grand/ambitious goal.

flowchart TD
    Start[You Are Here] --> S1[Treasure 1<br/>New Skill]
    Start --> S2[Treasure 2<br/>New Connection]
    S1 --> S3[Treasure 3<br/>Insight]
    S2 --> S3
    S3 --> S4[Treasure 4<br/>Opportunity]
    S3 --> S5[Treasure 5<br/>Discovery]
    S4 --> Q1[? Unknown<br/>Possibilities]
    S5 --> Q2[? Unknown<br/>Possibilities]

    style S1 fill:#90EE90
    style S2 fill:#90EE90
    style S3 fill:#90EE90
    style S4 fill:#90EE90
    style S5 fill:#90EE90
    style Q1 fill:#E6E6FA
    style Q2 fill:#E6E6FA

The Treasure Hunt: Collect stepping stones without a fixed destination

Note: Combining objective-based search with novelty search (keeping few paths alive to try when things don’t work) isn’t always a great idea when we don’t know what we’re looking for and when stepping stones may look bad according to an objective compass.

Innovation and Research

If we only fund research based on objectives:

  • Ideas will converge to few paths
  • Nobody will try to explore the unknowns
  • Human knowledge will stagnate

The critical aspect of innovation is the accumulation of knowledge along the way from exploring stepping stones. Together, these accumulated discoveries form revolutions and breakthroughs.

Applying This to Personal Life

To apply novelty-based search at the personal level, use clues other than pure novelty:

  • Potential of stepping stones - which ones might lead to other great stepping stones and unlock more?
  • Interestingness - the most important clue, though subjective to the person’s instincts, knowledge, and experiences

It’s hard to argue why a given idea is interesting - that’s the point. Use your gut feelings and instinct as clues for what to explore next, given what you have available at your disposal.

Given current technology, innovations, resources, and what interests you + potential of ideas → pursue and explore new ideas to see where they take you. You will accumulate information along the way and more often than not arrive at a great stepping stone that unlocks new innovations.

Key Takeaways

  1. Decide where to go based on where you are - this is often better than deciding based on where you want to be, because we have control to transform present into the future, NOT to transform future to present

  2. When there is no destination, there is no right path - multiple paths can still lead to great places

  3. Be open and flexible when new opportunities show up. What you’ve chosen as a pursuit may only be a stepping stone towards something completely different

  4. Pick it up when you feel it’s right - It’s important to keep moving and opportunities will find you

  5. Let the exploration/creation process guide you - along with following gradients of interestingness, this leads to masterpieces with stepping stones along the way

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